Product Marketing Video Production
Lead a group of in-house animators to convey the power of the Compass technology platform through video stories, to drive customer adoption and loyalty. Closely collaborate with Product Marketing—from content strategy and messaging development through design and national rollout. With these bite-sized marketing videos, we saw time spent on the platform increase by 40%.
Managed onset production of the product demo video presented by c-suite at the annual company-wide keynote. The video received a standing ovation from agents in attendance and became the primary resource used by the Sales Growth team to recruit agent prospects.
To bring this effort to life I managed the150K+ budget, vendor procurement, casting, scripting, location scouting, onset shooting, editing, and post-production graphics.MORE PRODUCT LAUNCHES
See how we’ve transformed technical product launches and feature enhancements into creative narratives that convert customers into evangelists.